You may not have thought about it before but - gear, swag & merch are all promotional products / advertising specialty products whether they're given away for free, donated or sold. Whatever you call it, it does what it's supposed to do...draws attention to and reinforces your brand/identity/image etc.
There are those who think that only certain organizations or businesses use promotional products; well it's not. Some also think that it's just pens, stress balls and other cheap junk that's just going to make it into the trash can, well they're not. Although pens are one of the top selling items - and who doesn't love a good pen? How many times have you stolen a pen from the Dr.'s office, wait staff or bank? I challenge you to look around your home, take notice and count how many items you have that are branded with a logo from a local company, non-profit org. or large corporation. Look in the drawers bottle openers, chip clips, mugs, cups, bottles, magnets, lunch boxes, tools, flashlights, sunglasses, t-shirts, hats... -- you catch my drift? They're literally every where.
So you might be asking why the title of this post is "Olympians love free stuff" and none have been mentioned...well we're getting to that part. Olympians were given some killer swag bags / merch - like a ton of goodies - Check this out:
Now, first understand these brands are on another level because they produce the products they are giving away - but this is a great example of how tangible marketing works (we'll get to that in a few.)
Katie Nageotte the US Women's Pole Vault Gold Medalist shared a TikTok video of all the wicked cool gear/swag/merch she received. Here are some of the brands that hooked up TEAM USA: Skims by Kim Kardashian, Nike, Oakley, Ralph Lauren, Omega and Samsung. Legit swag bag. Seriously watch the video - totally crazy.
If you didn't notice, that video has been viewed over 4.5 million times, yes I will say it again - 4.5 MILLION TIMES!! From 1 video, there are now 4.5 million opportunities to make a sale for each of those brands. Oh and by the way, you too can have your own TEAM USA gear even the Ralph Lauren opening ceremony outfits or Nike Media Day or Nike Medal Stand jacket...see what they did there. I don't even want to know what those are going to be selling for...Talk about the return on investment from 1 athlete...and there are 600+ Team USA Olympic athletes receiving the same or similar swag bag?
Not everyone will sponsor the Olympics...obviously but there are soooo many other uses for these products. An influencer sells "merch" to their fans and followers, a coffee shop sells branded mugs and tumblers, an insurance agents provides clients with document holders for their gloveboxes, a couple planning their wedding orders branded bottle openers for their favors...fundraising, schools, selling homemade goods, I mean really - I could go on all day.
Do you want to know what kind of items might work best for you? Whatever the reason Creative Tantrum can help guide you in the right direction.
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